New Law for Social Media Influencers: Fine of 50 Lakhs for Misleading Promotion
Introduction
The government has introduced a new law for social media influencers that is mandatory to follow. Social media influencers are popular figures on platforms like Instagram, Facebook, Twitter, and YouTube.
They provide valuable information and also promote various products.
However, it is important to ensure that the products they promote are accurate and reliable, which is the reason for the new law.
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New Rule by Central Consumer Protection Authority (CCPA)
The Central Consumer Protection Authority (CCPA) has implemented a new rule for social media influencers.
According to this rule, if an influencer promotes a wrong or misleading product, they will be fined Rs 50 Lakhs.
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Additionally, they also have to disclose whether the content they are promoting has been paid for or not.
Transparency and Trust
Social media influencers have a large audience, and their followers trust them.
Therefore, it is important for them to be transparent about the products they promote and to ensure that the information they provide is accurate.
The new law aims to protect consumers from false or misleading advertisements, and to hold influencers accountable for the products they promote.
Conclusion
The new law for social media influencers is an important step towards protecting consumers from false or misleading advertisements.
Influencers have a significant influence on their followers and therefore have a responsibility to promote accurate and reliable products.
The fine of 50 Lakhs for misleading promotion and the requirement to disclose paid content aims to hold influencers accountable for their actions and to promote transparency and trust among their audience.
